Your Expert Guide to Community Building.
Welcome to our new 3 minute Zoom series where we spotlight customers at the forefront of marketing innovation through a conversation to share their insights, learnings and tips for mastering community. This week we're spotlighting Diego who heads up growth at the East Coast's favourite meal delivery company Cook Unity - your private chef! So I guess the current upheaval triggered by COVID-19 is…
Welcome to our new 3 minute Zoom series where we spotlight customers at the forefront of marketing innovation through a conversation to share their insights, learnings and tips for mastering community. This week we're spotlighting Davide from cult lifestyle brand Brixton "I've been bullish on this whole initiative since the beginning. And you know, that I just believe in the power of UGC and…
We are thrilled to announce our partnership with Hearst today. The collaboration will give their media advertisers access to Zyper's community software to identify true fans and build communities. Hearst Magazines is one of the world's largest publishers of magazine media across all platforms, with more than 300 editions and 240 websites around the globe. ‘Influencer marketing is losing ground…
In these unprecedented times, brands are being challenged to re-think how they can connect with their consumers. This week General Mill's Arjoon Bose and Hearst's Nancy Berger, joined our CEO Amber Atherton for a live webinar to discuss how brands are turning to their fans to drive storytelling on social, replace influencer spend and increase loyalty through personal connection. TOP SOUND BITES…
In the 16th Century reports on the mysterious, native Indian population of North America made their way back to Europe. They detailed a society that whilst materially simple, was psychologically rewarding. Communities took the form of small, tight knit groups, egalitarian, with a distinct level of content amidst the simplicity. However, within only a few decades of the European’s arrival, Indian…
As a platform for community, naturally we talk a lot about building strong communities and relationships with your fans. When you have proximity to your true fans, you have a special opportunity for co-creation and increased positive sentiment around your brand. But what does engaging your community actually look like in real time? Inspired by one of our fashion partners, AllSaints and their…
As recently as two months ago, your marketing budget was set for the year. If you’re targeting millennials and Gen Z, influencers were likely a key component of your strategy. Your micro-influencers were ready to go for SXSW, Coachella, and more. You may have even signed a major travel influencer to get amazing shots of your products around the world. So what happens when your plans change in…
With millennial and Gen Z consumers spending at least 2 hours a day on social media, it’s clear why brands are increasing their investment year over year. According to a study by Sprout Social, marketers will increase social media ad spend by 8.7% in 2020, likely reaching over $100 billion. Despite this upward trend, 85% of marketers feel that the rising costs to advertise are a huge concern…
It's not about reaching the most people, it’s about reaching those who are tuned-in. With brands spending as much as 75% of their digital marketing budget on influencers, and consumer trust in this category at a record low of 4%, you have to wonder, why? For one thing, influencer marketing is not a one size fits all. Brands have quickly caught on to the effectiveness of micro-influencers who…
If you build it they will come.. Earlier this year, Zyper put out the very first community index ranking the top 40 brands in the world with the most engaged communities. Glossier, arguably the most culturally relevant beauty brand, ranked #2 on the index. Why? As we know, the brand was born from a viral beauty blog, developing products based on the wants and needs of their loyal followers. To…
