The Zyper Blog.

Your Expert Guide to Community Building.

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featured image thumbnail for post Fan Spotlight: Superfans
September 18, 2020

Fan Spotlight: Superfans

Fan Spotlight: Superfans In this fan spotlight, we've invited a few of our Zyper Superfans to share their experiences leading, inspiring and guiding their communities. Superfans are just that - they are individuals who go above and beyond in sharing content ideas, sparking conversation starters, and fostering a true sense of community. At Zyper, we help brands get more from their most passionate…


featured image thumbnail for post How CPG Companies can Look to D2C Models to Drive Growth
August 13, 2020

How CPG Companies can Look to D2C Models to Drive Growth

CPG to D2C Community Expert Webinar As the market continues to shift during this uncertain time, we hosted our CPG to D2C: Community Expert Webinar to discuss how CPG companies look to direct to consumer models to drive growth. CookUnity's Diego Rojo and Forerunner Ventures' Nicole Johnson, joined our CEO Amber Atherton this week to share insights, predictions and best practices in the direct to…


featured image thumbnail for post Fan Spotlight: BODEN
August 06, 2020

Fan Spotlight: BODEN

Welcome to our first Fan Spotlight! We are starting this new series on our blog to highlight brand fans from each of our communities. Here, fans will be sharing their experiences in their communities and discussing how Zyper has given them a platform to share their creativity and ideas with their favorite brands - from chatting with other fans to content creation. At Zyper, we believe in the…


featured image thumbnail for post Commitment to Community: Meet our 2H Charities
July 21, 2020

Commitment to Community: Meet our 2H Charities

As part of our 2020 commitment to community we have selected our second set of charities to support throughout the remainder of the year. Our purpose at Zyper is to highlight the power of collective voice to bring positive change - that’s why we have made it a goal to support real, local communities and causes that our fans care about. Just like the first half of the year, we will continue to…


featured image thumbnail for post Our Commitment to Community: Mid-Year Update
July 16, 2020

Our Commitment to Community: Mid-Year Update

As part of Zyper’s 2020 commitment to support real communities, we are thrilled to announce that we have raised $1500 each for both Sea Shepherds and The Motherhood Group! At Zyper, we connect brands with their fans and build homes for communities. Community is at our core and our mission goes far beyond virtual connections. That’s why we made a goal to give back to real local communities in need…


featured image thumbnail for post Customer Spotlight: COOK UNITY
June 12, 2020

Customer Spotlight: COOK UNITY

Welcome to our new 3 minute Zoom series where we spotlight customers at the forefront of marketing innovation through a conversation to share their insights, learnings and tips for mastering community. This week we're spotlighting Diego who heads up growth at the East Coast's favourite meal delivery company Cook Unity - your private chef! So I guess the current upheaval triggered by COVID-19 is…


featured image thumbnail for post Customer Spotlight: BRIXTON
June 04, 2020

Customer Spotlight: BRIXTON

Welcome to our new 3 minute Zoom series where we spotlight customers at the forefront of marketing innovation through a conversation to share their insights, learnings and tips for mastering community. This week we're spotlighting Davide from cult lifestyle brand Brixton "I've been bullish on this whole initiative since the beginning. And you know, that I just believe in the power of UGC and…


featured image thumbnail for post Hearst Partners with Zyper Community Software
June 01, 2020

Hearst Partners with Zyper Community Software

We are thrilled to announce our partnership with Hearst today. The collaboration will give their media advertisers access to Zyper's community software to identify true fans and build communities. Hearst Magazines is one of the world's largest publishers of magazine media across all platforms, with more than 300 editions and 240 websites around the globe. ‘Influencer marketing is losing ground…


featured image thumbnail for post Building Brand Communities Amid Covid-19
May 07, 2020

Building Brand Communities Amid Covid-19

In these unprecedented times, brands are being challenged to re-think how they can connect with their consumers. This week General Mill's Arjoon Bose and Hearst's Nancy Berger, joined our CEO Amber Atherton for a live webinar to discuss how brands are turning to their fans to drive storytelling on social, replace influencer spend and increase loyalty through personal connection. TOP SOUND BITES…


featured image thumbnail for post Zyper Case Study - Nestle
May 01, 2020

Zyper Case Study - Nestle

The Goal: Product Awareness + Social Lift Nestle’s goal is to leverage their super fan community to create authentic content and inspire their friends and circles with new baking ideas. They found that they wanted to re-inspire their customer base with new and creative ways to use their products. Tribe Targeting With a huge focus on three different products — Zyper separated the program into three…