The Zyper Blog.

Your Expert Guide to Community Building.

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featured image thumbnail for post Customer Spotlight: COOK UNITY
June 12, 2020

Customer Spotlight: COOK UNITY

Welcome to our new 3 minute Zoom series where we spotlight customers at the forefront of marketing innovation through a conversation to share their insights, learnings and tips for mastering community. This week we're spotlighting Diego who heads up growth at the East Coast's favourite meal delivery company Cook Unity - your private chef! So I guess the current upheaval triggered by COVID-19 is…


featured image thumbnail for post Customer Spotlight: BRIXTON
June 04, 2020

Customer Spotlight: BRIXTON

Welcome to our new 3 minute Zoom series where we spotlight customers at the forefront of marketing innovation through a conversation to share their insights, learnings and tips for mastering community. This week we're spotlighting Davide from cult lifestyle brand Brixton "I've been bullish on this whole initiative since the beginning. And you know, that I just believe in the power of UGC and…


featured image thumbnail for post Hearst Partners with Zyper Community Software
June 01, 2020

Hearst Partners with Zyper Community Software

We are thrilled to announce our partnership with Hearst today. The collaboration will give their media advertisers access to Zyper's community software to identify true fans and build communities. Hearst Magazines is one of the world's largest publishers of magazine media across all platforms, with more than 300 editions and 240 websites around the globe. ‘Influencer marketing is losing ground…


featured image thumbnail for post Building Brand Communities Amid Covid-19
May 07, 2020

Building Brand Communities Amid Covid-19

In these unprecedented times, brands are being challenged to re-think how they can connect with their consumers. This week General Mill's Arjoon Bose and Hearst's Nancy Berger, joined our CEO Amber Atherton for a live webinar to discuss how brands are turning to their fans to drive storytelling on social, replace influencer spend and increase loyalty through personal connection. TOP SOUND BITES…


featured image thumbnail for post What is Society Without Community?
April 30, 2020

What is Society Without Community?

In the 16th Century reports on the mysterious, native Indian population of North America made their way back to Europe. They detailed a society that whilst materially simple, was psychologically rewarding. Communities took the form of small, tight knit groups, egalitarian, with a distinct level of content amidst the simplicity. However, within only a few decades of the European’s arrival, Indian…


featured image thumbnail for post This Might Be The Most Powerful Method For Engaging Your Community
April 29, 2020

This Might Be The Most Powerful Method For Engaging Your Community

As a platform for community, naturally we talk a lot about building strong communities and relationships with your fans. When you have proximity to your true fans, you have a special opportunity for co-creation and increased positive sentiment around your brand. But what does engaging your community actually look like in real time? Inspired by one of our fashion partners, AllSaints and their…


featured image thumbnail for post Influencer spend on hold? Turn to your customers instead
April 22, 2020

Influencer spend on hold? Turn to your customers instead

As recently as two months ago, your marketing budget was set for the year. If you’re targeting millennials and Gen Z, influencers were likely a key component of your strategy. Your micro-influencers were ready to go for SXSW, Coachella, and more. You may have even signed a major travel influencer to get amazing shots of your products around the world. So what happens when your plans change in…


featured image thumbnail for post 3 reasons why brands are shifting budget to build niche communities
April 16, 2020

3 reasons why brands are shifting budget to build niche communities

With millennial and Gen Z consumers spending at least 2 hours a day on social media, it’s clear why brands are increasing their investment year over year. According to a study by Sprout Social, marketers will increase social media ad spend by 8.7% in 2020, likely reaching over $100 billion. Despite this upward trend, 85% of marketers feel that the rising costs to advertise are a huge concern…


featured image thumbnail for post #NotSponsored - why brands should prioritize "super fans" over influencers
April 08, 2020

#NotSponsored - why brands should prioritize "super fans" over influencers

It's not about reaching the most people, it’s about reaching those who are tuned-in. With brands spending as much as 75% of their digital marketing budget on influencers, and consumer trust in this category at a record low of 4%, you have to wonder, why? For one thing, influencer marketing is not a one size fits all. Brands have quickly caught on to the effectiveness of micro-influencers who…


featured image thumbnail for post How to turn your customers into a Glossier-level tight knit community
April 03, 2020

How to turn your customers into a Glossier-level tight knit community

If you build it they will come.. 
Earlier this year, Zyper put out the very first community index ranking the top 40 brands in the world with the most engaged communities. Glossier, arguably the most culturally relevant beauty brand, ranked #2 on the index. Why? As we know, the brand was born from a viral beauty blog, developing products based on the wants and needs of their loyal followers. To…