The Zyper Blog.

Your Expert Guide to Community Building.

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featured image thumbnail for post Sustainability and Gen Z
March 24, 2020

Sustainability and Gen Z

The importance of sustainability and connecting with conscious consumers. Year after year, sustainability continues to be a true north driving consumer behavior. Now more than ever consumers are motivated to take action to care for the environment and are taking into account the environmental impact of their buying decisions. Recent studies into consumer shifts show us that younger generations…


featured image thumbnail for post 5 ways to strengthen community on your team while working remote
March 20, 2020

5 ways to strengthen community on your team while working remote

How to support your employees during a crisis Even the most fearful times come with a silver lining. When our perceptions are heightened, we are motivated to rise to the occasion, get creative, and act quickly. At Zyper, immediately after we decided to close our office, we actioned a clear remote work strategy. The first thing we did was communicate to our team what this new normal would look…


featured image thumbnail for post Community Marketing: Connecting but still not Connected
January 28, 2020

Community Marketing: Connecting but still not Connected

How Authentic Community (and a Bread Metaphor) can be the Key to Your Brand’s Growth Community is a word that has been used a lot because brands think they’ve mastered it with influencer marketing strategies. By tapping into an influencer’s community, a brand thinks that they are now a part of that community. And yet, countless brands still have problems connecting with these newfound circles. Why…


featured image thumbnail for post Community Index 2020
January 21, 2020

Community Index 2020

“We’ve uncovered the most culturally buzzworthy brands in today’s market and explored who is effectively building community around their brand.” To learn more, we invite you to access the Official 2020 Community Index. The Official 2020 Community Index Today, Zyper launched the world’s first ever Community Index at the World Economic Forum in Davos. Through meticulous research, Zyper has…


featured image thumbnail for post Our Commitment to Community
January 04, 2020

Our Commitment to Community

We talk a lot about community here at Zyper, and this year we want to go further and make a real commitment to supporting local causes that fans care about. That's why we are choosing 2 charities you suggested to donate $5 to on behalf of each fan for the first 6 months of 2020. We'll then release a new poll in June to find 2 new charities to support for the last 6 months of the year. Our goal…


featured image thumbnail for post Brand Fans Power. Trend Report: Beyond Influencers.
November 22, 2019

Brand Fans Power. Trend Report: Beyond Influencers.

With 82% of 16-19 year olds skipping ads “as fast as they can,” and only 4% of global internet users believing information shared by influencers, brands are facing a trust epidemic. Today we're excited to release a new white paper that presents our predictions on brand fans (Gen Z) behaviour trends and how brands can win back trust with a new generation of consumers. To Access the Brand Fans…


featured image thumbnail for post Topshop: Every Customer is an Influencer: Brand Fans Cause Handbags to Sell Out
November 22, 2019

Topshop: Every Customer is an Influencer: Brand Fans Cause Handbags to Sell Out

Last Christmas Topshop sold out of a £28 handbag because of the hype the zyper powered #topshopcommunity created on social. With Glamour Magazine reporting: This £29 Topshop bag is taking over Instagram, so get yours while you can Who are the new celebrities? Some might say your customers. With Nielsen reporting that 83% of global consumers trusting recommendations from friends and family more…


featured image thumbnail for post E-girls Community. What drives loyalty from Gen Z?
November 22, 2019

E-girls Community. What drives loyalty from Gen Z?

The strategy of avoiding mega-influencers is a large part of what drives loyalty from Gen Z. E-girls, who are often within the Gen-Z demographic, wear outfits tinged with inspiration from skater, goth, anime and even BDSM culture. As for their shopping habits, they want to thrift and buy second-hand, but they also want to get as much as they can for a fraction of the cost. “They see the use of…


featured image thumbnail for post Gen Z and Community Marketing: 5 Takeaways From the Forbes CMO Summit
November 13, 2019

Gen Z and Community Marketing: 5 Takeaways From the Forbes CMO Summit

LONDON 21st NOV 2019- Europe's leading Chief Marketing Officers descended on Soho House's White City residence today for the annual Forbes CMO Summit. Topics spanned everything from Gen Z, fostering unity, transparency and cutting through the noise to find results. A cool planet is a hot trend! How is your brand using Gen Z and playing a helping role in climate change? Build Community! Gen Z…