Nestle’s goal is to leverage their super fan community to create authentic content and inspire their friends and circles with new baking ideas. They found that they wanted to re-inspire their customer base with new and creative ways to use their products.
With a huge focus on three different products — Zyper separated the program into three different communities —each with its own unique community brief, rewards and group chat. This allowed Nestle to track performance on each product/community individually — while still spreading awareness and social conversations at scale for the brand as a whole.
Nestle Artisan Morsels
Nestle Edible Cookie Dough
Nestle Tollhouse Morsels
Start building your own brand community, email email@example.com.