Community Marketing

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featured image thumbnail for post How CPG Companies can Look to D2C Models to Drive Growth
August 13, 2020

How CPG Companies can Look to D2C Models to Drive Growth

CPG to D2C Community Expert Webinar As the market continues to shift during this uncertain time, we hosted our CPG to D2C: Community Expert Webinar to discuss how CPG companies look to direct to consumer models to drive growth. CookUnity's Diego Rojo and Forerunner Ventures' Nicole Johnson, joined our CEO Amber Atherton this week to share insights, predictions and best practices in the direct to…


featured image thumbnail for post Fan Spotlight: BODEN
August 06, 2020

Fan Spotlight: BODEN

Welcome to our first Fan Spotlight! We are starting this new series on our blog to highlight brand fans from each of our communities. Here, fans will be sharing their experiences in their communities and discussing how Zyper has given them a platform to share their creativity and ideas with their favorite brands - from chatting with other fans to content creation. At Zyper, we believe in the…


featured image thumbnail for post Commitment to Community: Meet our 2H Charities
July 21, 2020

Commitment to Community: Meet our 2H Charities

As part of our 2020 commitment to community we have selected our second set of charities to support throughout the remainder of the year. Our purpose at Zyper is to highlight the power of collective voice to bring positive change - that’s why we have made it a goal to support real, local communities and causes that our fans care about. Just like the first half of the year, we will continue to…


featured image thumbnail for post Our Commitment to Community: Mid-Year Update
July 16, 2020

Our Commitment to Community: Mid-Year Update

As part of Zyper’s 2020 commitment to support real communities, we are thrilled to announce that we have raised $1500 each for both Sea Shepherds and The Motherhood Group! At Zyper, we connect brands with their fans and build homes for communities. Community is at our core and our mission goes far beyond virtual connections. That’s why we made a goal to give back to real local communities in need…


featured image thumbnail for post Customer Spotlight: COOK UNITY
June 12, 2020

Customer Spotlight: COOK UNITY

Welcome to our new 3 minute Zoom series where we spotlight customers at the forefront of marketing innovation through a conversation to share their insights, learnings and tips for mastering community. This week we're spotlighting Diego who heads up growth at the East Coast's favourite meal delivery company Cook Unity - your private chef! So I guess the current upheaval triggered by COVID-19 is…


featured image thumbnail for post Customer Spotlight: BRIXTON
June 04, 2020

Customer Spotlight: BRIXTON

Welcome to our new 3 minute Zoom series where we spotlight customers at the forefront of marketing innovation through a conversation to share their insights, learnings and tips for mastering community. This week we're spotlighting Davide from cult lifestyle brand Brixton "I've been bullish on this whole initiative since the beginning. And you know, that I just believe in the power of UGC and…


featured image thumbnail for post Building Brand Communities Amid Covid-19
May 07, 2020

Building Brand Communities Amid Covid-19

In these unprecedented times, brands are being challenged to re-think how they can connect with their consumers. This week General Mill's Arjoon Bose and Hearst's Nancy Berger, joined our CEO Amber Atherton for a live webinar to discuss how brands are turning to their fans to drive storytelling on social, replace influencer spend and increase loyalty through personal connection. TOP SOUND BITES…


featured image thumbnail for post What is Society Without Community?
April 30, 2020

What is Society Without Community?

In the 16th Century reports on the mysterious, native Indian population of North America made their way back to Europe. They detailed a society that whilst materially simple, was psychologically rewarding. Communities took the form of small, tight knit groups, egalitarian, with a distinct level of content amidst the simplicity. However, within only a few decades of the European’s arrival, Indian…


featured image thumbnail for post This Might Be The Most Powerful Method For Engaging Your Community
April 29, 2020

This Might Be The Most Powerful Method For Engaging Your Community

As a platform for community, naturally we talk a lot about building strong communities and relationships with your fans. When you have proximity to your true fans, you have a special opportunity for co-creation and increased positive sentiment around your brand. But what does engaging your community actually look like in real time? Inspired by one of our fashion partners, AllSaints and their…


featured image thumbnail for post Influencer spend on hold? Turn to your customers instead
April 22, 2020

Influencer spend on hold? Turn to your customers instead

As recently as two months ago, your marketing budget was set for the year. If you’re targeting millennials and Gen Z, influencers were likely a key component of your strategy. Your micro-influencers were ready to go for SXSW, Coachella, and more. You may have even signed a major travel influencer to get amazing shots of your products around the world. So what happens when your plans change in…