featured image for post Gen Z and Community Marketing: 5 Takeaways From the Forbes CMO Summit
November 13, 2019
Gen Z and Community Marketing: 5 Takeaways From the Forbes CMO Summit

LONDON 21st NOV 2019- Europe's leading Chief Marketing Officers descended on Soho House's White City residence today for the annual Forbes CMO Summit. Topics spanned everything from Gen Z, fostering unity, transparency and cutting through the noise to find results.

zyper-loreal-amber-atherton-lex bradshaw-zanger-gen z

A cool planet is a hot trend! How is your brand using Gen Z and playing a helping role in climate change?

  1. Build Community! Gen Z customers want to be involved & give feedback on your product development & marketing plans.
  2. Transparency! Tell stories about the supply chain, the ingredients and how your products are ethical.
  3. Diversity! Find local advocates that speak to engaged niche audiences and let them tell your brand's story from their relatable point of view!

Learn how L'Oreal powers community with Zyper email lauren@zyper.com for case studies.


More Like This