LONDON 21st NOV 2019- Europe's leading Chief Marketing Officers descended on Soho House's White City residence today for the annual Forbes CMO Summit. Topics spanned everything from Gen Z, fostering unity, transparency and cutting through the noise to find results.
Interesting stat: only 4% of people trust what influencers say online. Amber Atherton says “consumers are turning off from influencers and in some cases it hurts brands. It’s more about finding an authentic connection.” #forbescmo pic.twitter.com/B1YjmcdEh2— Laura Brusca (@Laura_Brusca) November 21, 2019
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