Last Christmas Topshop sold out of a £28 handbag because of the hype the zyper powered #topshopcommunity created on social. With Glamour Magazine reporting: This £29 Topshop bag is taking over Instagram, so get yours while you can
Who are the new celebrities? Some might say your customers. With Nielsen reporting that 83% of global consumers trusting recommendations from friends and family more than any other form of advertising, It's not just brands that are switching gears but publishers too.
'Our customers are our most powerful advocates' partnerships manager Natalie Janzacys said.
To learn more about how zyper powers fast fashion communities for brands and to access the Topshop Case Study email email@example.com