featured image for post Topshop: Every Customer is an Influencer: Brand Fans Cause Handbags to Sell Out
November 22, 2019
Topshop: Every Customer is an Influencer: Brand Fans Cause Handbags to Sell Out

Last Christmas Topshop sold out of a £28 handbag because of the hype the zyper powered #topshopcommunity created on social. With Glamour Magazine reporting: This £29 Topshop bag is taking over Instagram, so get yours while you can

Who are the new celebrities? Some might say your customers. With Nielsen reporting that 83% of global consumers trusting recommendations from friends and family more than any other form of advertising, It's not just brands that are switching gears but publishers too.

topshop-bag-instagram-christmas-peggie

'Our customers are our most powerful advocates' partnerships manager Natalie Janzacys said.

And with over 600 pieces of content created by the Topshop community every week it's now a powerful source of word of mouth of sales.

To learn more about how zyper powers fast fashion communities for brands and to access the Topshop Case Study email lauren@zyper.com

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