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featured image thumbnail for post Topshop: Every Customer is an Influencer: Brand Fans Cause Handbags to Sell Out
November 22, 2019

Topshop: Every Customer is an Influencer: Brand Fans Cause Handbags to Sell Out

Last Christmas Topshop sold out of a £28 handbag because of the hype the zyper powered #topshopcommunity created on social. With Glamour Magazine reporting: This £29 Topshop bag is taking over Instagram, so get yours while you can Who are the new celebrities? Some might say your customers. With Nielsen reporting that 83% of global consumers trusting recommendations from friends and family more…


featured image thumbnail for post E-girls Community. What drives loyalty from Gen Z?
November 22, 2019

E-girls Community. What drives loyalty from Gen Z?

The strategy of avoiding mega-influencers is a large part of what drives loyalty from Gen Z. E-girls, who are often within the Gen-Z demographic, wear outfits tinged with inspiration from skater, goth, anime and even BDSM culture. As for their shopping habits, they want to thrift and buy second-hand, but they also want to get as much as they can for a fraction of the cost. “They see the use of…


featured image thumbnail for post Gen Z and Community Marketing: 5 Takeaways From the Forbes CMO Summit
November 13, 2019

Gen Z and Community Marketing: 5 Takeaways From the Forbes CMO Summit

LONDON 21st NOV 2019- Europe's leading Chief Marketing Officers descended on Soho House's White City residence today for the annual Forbes CMO Summit. Topics spanned everything from Gen Z, fostering unity, transparency and cutting through the noise to find results. A cool planet is a hot trend! How is your brand using Gen Z and playing a helping role in climate change? Build Community! Gen Z…