We are thrilled to announce our partnership with Hearst today. The collaboration will give their media advertisers access to Zyper's community software to identify true fans and build communities. Hearst Magazines is one of the world's largest publishers of magazine media across all platforms, with more than 300 editions and 240 websites around the globe.
‘Influencer marketing is losing ground and fan marketing is gaining a lot of traction, so we’re excited to be able to offer this innovation to our future looking advertising partners’- Nancy Berger, SVP Cosmopolitan magazine.
The partnership with California-based Zyper will compliment Hearst’s scaled and growing audience, specifically Cosmopolitan whose unique visitor top 38.6 Million, by empowering insights and connection to their top 1% of fans.
"At Zyper our mission is to provide the technology layer that connects brands to their fans. Cosmopolitan is an iconic brand at the forefront of digital innovation and we share a common vision of a future where everyday consumers can play a role in the brands they love." said Zyper's founder Amber Atherton.
Zyper’s technology will allow Cosmopolitan, the leading women's magazine, to get closer to their top 1% of fans and empower their advertising partners to stay culturally relevant with community marketing.
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