2 posts tagged with “brand advocates”

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featured image thumbnail for post Sustainability and Gen Z
March 24, 2020

Sustainability and Gen Z

The importance of sustainability and connecting with conscious consumers. Year after year, sustainability continues to be a true north driving consumer behavior. Now more than ever consumers are motivated to take action to care for the environment and are taking into account the environmental impact of their buying decisions. Recent studies into consumer shifts show us that younger generations…


featured image thumbnail for post Gen Z and Community Marketing: 5 Takeaways From the Forbes CMO Summit
November 13, 2019

Gen Z and Community Marketing: 5 Takeaways From the Forbes CMO Summit

LONDON 21st NOV 2019- Europe's leading Chief Marketing Officers descended on Soho House's White City residence today for the annual Forbes CMO Summit. Topics spanned everything from Gen Z, fostering unity, transparency and cutting through the noise to find results. A cool planet is a hot trend! How is your brand using Gen Z and playing a helping role in climate change? Build Community! Gen Z…