5 posts tagged with “brand fans”

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featured image thumbnail for post This Might Be The Most Powerful Method For Engaging Your Community
April 29, 2020

This Might Be The Most Powerful Method For Engaging Your Community

As a platform for community, naturally we talk a lot about building strong communities and relationships with your fans. When you have proximity to your true fans, you have a special opportunity for co-creation and increased positive sentiment around your brand. But what does engaging your community actually look like in real time? Inspired by one of our fashion partners, AllSaints and their…


featured image thumbnail for post Community Marketing: Connecting but still not Connected
January 28, 2020

Community Marketing: Connecting but still not Connected

How Authentic Community (and a Bread Metaphor) can be the Key to Your Brand’s Growth Community is a word that has been used a lot because brands think they’ve mastered it with influencer marketing strategies. By tapping into an influencer’s community, a brand thinks that they are now a part of that community. And yet, countless brands still have problems connecting with these newfound circles. Why…


featured image thumbnail for post Brand Fans Power. Trend Report: Beyond Influencers.
November 22, 2019

Brand Fans Power. Trend Report: Beyond Influencers.

With 82% of 16-19 year olds skipping ads “as fast as they can,” and only 4% of global internet users believing information shared by influencers, brands are facing a trust epidemic. Today we're excited to release a new white paper that presents our predictions on brand fans (Gen Z) behaviour trends and how brands can win back trust with a new generation of consumers. To Access the Brand Fans…


featured image thumbnail for post Topshop: Every Customer is an Influencer: Brand Fans Cause Handbags to Sell Out
November 22, 2019

Topshop: Every Customer is an Influencer: Brand Fans Cause Handbags to Sell Out

Last Christmas Topshop sold out of a £28 handbag because of the hype the zyper powered #topshopcommunity created on social. With Glamour Magazine reporting: This £29 Topshop bag is taking over Instagram, so get yours while you can Who are the new celebrities? Some might say your customers. With Nielsen reporting that 83% of global consumers trusting recommendations from friends and family more…


featured image thumbnail for post E-girls Community. What drives loyalty from Gen Z?
November 22, 2019

E-girls Community. What drives loyalty from Gen Z?

The strategy of avoiding mega-influencers is a large part of what drives loyalty from Gen Z. E-girls, who are often within the Gen-Z demographic, wear outfits tinged with inspiration from skater, goth, anime and even BDSM culture. As for their shopping habits, they want to thrift and buy second-hand, but they also want to get as much as they can for a fraction of the cost. “They see the use of…