2 posts tagged with “brands”

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featured image thumbnail for post Sustainability and Gen Z
March 24, 2020

Sustainability and Gen Z

The importance of sustainability and connecting with conscious consumers. Year after year, sustainability continues to be a true north driving consumer behavior. Now more than ever consumers are motivated to take action to care for the environment and are taking into account the environmental impact of their buying decisions. Recent studies into consumer shifts show us that younger generations…


featured image thumbnail for post Community Marketing: Connecting but still not Connected
January 28, 2020

Community Marketing: Connecting but still not Connected

How Authentic Community (and a Bread Metaphor) can be the Key to Your Brand’s Growth Community is a word that has been used a lot because brands think they’ve mastered it with influencer marketing strategies. By tapping into an influencer’s community, a brand thinks that they are now a part of that community. And yet, countless brands still have problems connecting with these newfound circles. Why…