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November 22, 2019

E-girls Community. What drives loyalty from Gen Z?

The strategy of avoiding mega-influencers is a large part of what drives loyalty from Gen Z. E-girls, who are often within the Gen-Z demographic, wear outfits tinged with inspiration from skater, goth, anime and even BDSM culture. As for their shopping habits, they want to thrift and buy second-hand, but they also want to get as much as they can for a fraction of the cost. “They see the use of…