4 posts tagged with “gen z”

Browse all tags

featured image thumbnail for post Sustainability and Gen Z
March 24, 2020

Sustainability and Gen Z

The importance of sustainability and connecting with conscious consumers. Year after year, sustainability continues to be a true north driving consumer behavior. Now more than ever consumers are motivated to take action to care for the environment and are taking into account the environmental impact of their buying decisions. Recent studies into consumer shifts show us that younger generations…


featured image thumbnail for post Brand Fans Power. Trend Report: Beyond Influencers.
November 22, 2019

Brand Fans Power. Trend Report: Beyond Influencers.

With 82% of 16-19 year olds skipping ads “as fast as they can,” and only 4% of global internet users believing information shared by influencers, brands are facing a trust epidemic. Today we're excited to release a new white paper that presents our predictions on brand fans (Gen Z) behaviour trends and how brands can win back trust with a new generation of consumers. To Access the Brand Fans…


featured image thumbnail for post E-girls Community. What drives loyalty from Gen Z?
November 22, 2019

E-girls Community. What drives loyalty from Gen Z?

The strategy of avoiding mega-influencers is a large part of what drives loyalty from Gen Z. E-girls, who are often within the Gen-Z demographic, wear outfits tinged with inspiration from skater, goth, anime and even BDSM culture. As for their shopping habits, they want to thrift and buy second-hand, but they also want to get as much as they can for a fraction of the cost. “They see the use of…


featured image thumbnail for post Gen Z and Community Marketing: 5 Takeaways From the Forbes CMO Summit
November 13, 2019

Gen Z and Community Marketing: 5 Takeaways From the Forbes CMO Summit

LONDON 21st NOV 2019- Europe's leading Chief Marketing Officers descended on Soho House's White City residence today for the annual Forbes CMO Summit. Topics spanned everything from Gen Z, fostering unity, transparency and cutting through the noise to find results. A cool planet is a hot trend! How is your brand using Gen Z and playing a helping role in climate change? Build Community! Gen Z…