Welcome to our new 3 minute Zoom series where we spotlight customers at the forefront of marketing innovation through a conversation to share their insights, learnings and tips for mastering community. This week we're spotlighting Davide from cult lifestyle brand Brixton "I've been bullish on this whole initiative since the beginning. And you know, that I just believe in the power of UGC and…
We are thrilled to announce our partnership with Hearst today. The collaboration will give their media advertisers access to Zyper's community software to identify true fans and build communities. Hearst Magazines is one of the world's largest publishers of magazine media across all platforms, with more than 300 editions and 240 websites around the globe. ‘Influencer marketing is losing ground…
In these unprecedented times, brands are being challenged to re-think how they can connect with their consumers. This week General Mill's Arjoon Bose and Hearst's Nancy Berger, joined our CEO Amber Atherton for a live webinar to discuss how brands are turning to their fans to drive storytelling on social, replace influencer spend and increase loyalty through personal connection. TOP SOUND BITES…
How to support your employees during a crisis Even the most fearful times come with a silver lining. When our perceptions are heightened, we are motivated to rise to the occasion, get creative, and act quickly. At Zyper, immediately after we decided to close our office, we actioned a clear remote work strategy. The first thing we did was communicate to our team what this new normal would look…
“We’ve uncovered the most culturally buzzworthy brands in today’s market and explored who is effectively building community around their brand.” To learn more, we invite you to access the Official 2020 Community Index. The Official 2020 Community Index Today, Zyper launched the world’s first ever Community Index at the World Economic Forum in Davos. Through meticulous research, Zyper has…
We talk a lot about community here at Zyper, and this year we want to go further and make a real commitment to supporting local causes that fans care about. That's why we are choosing 2 charities you suggested to donate $5 to on behalf of each fan for the first 6 months of 2020. We'll then release a new poll in June to find 2 new charities to support for the last 6 months of the year. Our goal…
With 82% of 16-19 year olds skipping ads “as fast as they can,” and only 4% of global internet users believing information shared by influencers, brands are facing a trust epidemic. Today we're excited to release a new white paper that presents our predictions on brand fans (Gen Z) behaviour trends and how brands can win back trust with a new generation of consumers. To Access the Brand Fans…
Last Christmas Topshop sold out of a £28 handbag because of the hype the zyper powered #topshopcommunity created on social. With Glamour Magazine reporting: This £29 Topshop bag is taking over Instagram, so get yours while you can Who are the new celebrities? Some might say your customers. With Nielsen reporting that 83% of global consumers trusting recommendations from friends and family more…
The strategy of avoiding mega-influencers is a large part of what drives loyalty from Gen Z. E-girls, who are often within the Gen-Z demographic, wear outfits tinged with inspiration from skater, goth, anime and even BDSM culture. As for their shopping habits, they want to thrift and buy second-hand, but they also want to get as much as they can for a fraction of the cost. “They see the use of…
